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Ortiz-Delgadillo, Gabriela ; Esquivel-Aguilar, Edgar Omar ; Hernández-Castorena, Octavio | Instituto Tecnológico Metropolitano - ITM | 2016-07-30This research was conducted to know the impact of customer relationships and the ability to add value to the service on the performance of the Management Supply Chain SMEs in the State of Aguascalientes. For this, a quantitative study was conduc[...]texto impreso
Ortiz-Delgadillo, Gabriela ; Toraya Pedroza, Roussell Li-erth ; Femat-Esparza, Oscar | Instituto Tecnológico Metropolitano - ITM | 2015-07-30This research was conducted in order to ascertain the impact of the strategies in the Marketing mix of MSMEs in the area of the municipality of Aguascalientes Purisima. A quantitative study was conducted using a descriptive correlational, crosss[...]
