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Segura-Mariño, Adriana Graciela ; Paniagua-Rojano, Francisco Javier ; Moreira-Cedeño, Cristhian Marcelo | Obra digital | 2019-10-02The objective of the study is the evaluation of university advertising in the Ecuadorian press. The methodological technique of longitudinal study was applied, analyzing 772 advertisements published in three leading newspapers during every Sunda[...]
